You can’t sell to everyone — and you shouldn’t try. The secret to consistent sales and business growth lies in clearly identifying your ideal customer and building a brand that speaks directly to them.

In From Target Audience to Transaction, you’ll learn how to go beyond vague demographics and dig deep into what truly motivates your audience. Then, you’ll discover how to craft offers, messaging, and marketing strategies that actually convert interest into income.

Workshop led by Sarah Frost of Making Local.

Shimmer members receive a discount. Sparkle and Shine Members receive complimentary tickets. All female entrepreneurs are welcome to attend.