the importance of having a relationship with your banker

Written by Rhonda Snyder, VP Financial Sales Manager II, First Citizens Bank

Here’s a question I love to ask:

Do you know your banker’s name?

And maybe even more importantly…

Does your banker know yours?

For many people, banking has become something we do through an app, a website, or a customer service number. While convenience is great, there is still tremendous value in having an actual person you can call when you need advice or guidance.

Anyone can benefit from a relationship with their banker. A banker can help you navigate important financial decisions, such as planning for your future or knowing your financing options. Whether you’re saving for a big purchase, planning for retirement, or simply looking to make smarter financial choices, having a trusted banker in your corner can make the process a lot less overwhelming.

For business owners, that relationship becomes even more valuable. A good business banker isn’t just there when you need to open an account or apply for a loan. They’re working behind the scenes, identifying ways to save time and money, reviewing your accounts, sharing solutions that fit your business, and keeping you informed about changes that could impact your banking.

The more your banker knows about your business, the better they can help. Are you growing? Hiring? Expanding? Investing in new equipment? Planning for the future? These are conversations your banker should be having with you.

Not all banks are built around relationships, and that’s okay. Every bank has a different approach, and if you’re happy with your current situation, that’s great!

But if you’re not satisfied, it’s worth asking yourself:

Do I know who my banker is?

Can I contact them directly?

Do they know my business?

Do they understand my goals?

Would they recognize my name if I called?

If any of these answers is no, it may be time to consider a more personalized banking option.

At the end of the day, banking isn’t just about accounts and transactions. It’s about having a trusted partner who understands what’s important to you and is there to help you succeed.

Because sometimes the best financial tool you can have is a strong relationship with your banker!